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Create to
Grow Stronger

The desire to create is inherent in us all.

A powerful yearning to craft something unique, no matter how great or small.

Draw your vision from our combination of cultures and stylistic disciplines as we delve deep inside the creative well of artistic talent from the UAE, Saudi Arabia, Egypt, India and China, directed by the MTV award-winning Levan Tsikurishvili.

And allow their imagination to spark your inspiration, as we all Create to Grow Stronger.

Learn more


Watch real
stories unfold

Watch MTV Video Music Award-winning director Levan Tsikurishvili’s capture of four artists from the UAE collaborating with international peers in a fascinating series of culture, style and discovery.


KSA Launch

We take our
First Steps in Saudi Arabia

Our People

Helping you
Grow Stronger

Watch the movement begin to take action.

Hear from our own people on how they can help you Grow Stronger.

Huda Abdulla
Head of Emirati Segment, Personal Banking Group
Majida Al Suwaidi
Head of Integration & Transformation, Personal Banking Group


View more stories 
Grow Stronger